NEVER deceive your CUSTOMERS...

- Never deceive your customer:

A milk seller has become very rich by dishonest means. He had to cross a river every day to get to the city where his clients lived. He generously mixed the river water with the milk, which he sold for a good profit. One day he went to collect the fees to celebrate his son's wedding. With the crowd gathered in that way, he bought rich clothes and gleaming gold ornaments. But when crossing the river, the ship capsized and all its expensive purchases were swallowed by the river.

 The milk seller was silent with regret. At that moment, he heard a voice coming from the river: "Do not cry, what you have lost are only the illicit profits that you make by deceiving your customers".
     

Moral of the story: honest transactions are always superior. Money earned with bad methods will never last forever.

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